| About us Strictly for the racing trade, PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams. Published monthly, Performance Racing Industry (PRI) Magazine is widely recognized as "The Voice of the Racing Marketplace" From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and much, much more. With issues between 120 and 400 pages, it is the most closely read magazine in the racing trade. The Performance Racing Industry Trade Show annually attracts thousands of members of the racing industry from all 50 states and 70 countries. With over 1,100 companies exhibiting in 750,000 gross square feet of new race products, services, machinery, simulation & testing technologies, and trailer exhibits, it is the world's largest gathering of motorsports professionals. The three-day trade show provides a professional business atmosphere where racing retailers, race engine builders, race car fabricators, race engineers and WDs can conduct business face to face with suppliers, preview the next year's hottest new racing products, make buying decisions, and secure new lines in inventory for the start of the next racing season. Acquired by the Specialty Equipment Market Association (SEMA) in 2012, PRI continues to thrive as the premier business -to-business marketplace for the hardcore racing industry This is the most exciting time to be working at SEMA! Our mission is to help our members' businesses succeed and prosper. How do we accomplish this? By working as a team and being passionate about what we do. We empower our employees to be experts in their job function and allow them to share their knowledge, we cooperate and collaborate to gain input from all players to achieve our goals, we encourage innovative ideas and provide equity workloads and the opportunity for a healthy balance between work and home. We are looking for a highly motivated and driven individual to join our marketing team. RESPONSIBILITIES AND AUTHORITY Marketing Facilitate domestic and international advertising campaigns and media placement.
Implement annual Trade Show Magazine Bin Trading Program with show team.
Assist with social marketing project copy/content creation.
Assist with marketing research and analytics collection.
Provide weekly social media analytics reports.
Assist with preparation of bi-weekly EMT marketing reports.
Organize and file documents for future reference.
Assist with bi-weekly Marketing team meeting scheduling, prep and follow up.
Social Media
Collaborate with marketing and editorial to create PRI’s social media agenda.
Facilitate bi-weekly social media and enewsletter content planning meetings.
Manage PRI social media calendar.
Ensure marketing and editorial calendar stays current and on schedule.
Research and advise on social media opportunities, best practices and techniques.
Facilitate all PRI social media communications.
Assist with social media content and copy creation.
Curate and collect social marketing assets.
Post and monitor marketing content across all social media.
Highlight PRI exhibitors and advertisers.
Promote PRI events/ initiatives.
Initiative PRI audience engagement and growth.
Implement use of social groups and engagement tools.
Confirm post approval prior to posting.
Share, retweet and like posts from strategic partners.
Tag people, companies and products whenever possible.
Advise and assist with Editorial posts.
Highlight: current articles, industry leaders, industry happenings, PRI visits and surveys.
Implement and maintain paid social media campaigns.
Monitor and report on PRI campaign performance.
Provide updates on paid campaign budget status.
Assist with social media comment response management. RELATIONSHIPS Report to Director of Marketing & Creative. Coordinate with Trade Show, Editorial, Art, Sales, Circulation, outside vendors and media regarding schedules, specifications, pricing and delivery. Interface with all levels of PRI staff as well as PRI customers. |
